A partner for growing your teams and digital products

Our workshops, coaching, and consulting will supercharge your capacity to drive market winning value into operational excellence. Get in touch to discuss opportunities to work with us and how we can help set you up for success.

Product Consulting High-touch support to advance your digital product. With you, your team, processes and product.

Product Coaching Dedicated coaching to increase the awareness of product practices that deliver the best results.

Workshops & Training Workshops designed to deliver to specific asset and outcome for your team and your digital product.

Mission 2024

Drive high-performing digital experiences for 5 great clients, with innovation, delivery, and hit extra-ordinary results.

Daniel Schrader

Founder, Consultant, and Coach

My wife and I live in Melbourne and recently moved from the 81st floor in the CBD to bay-side. My life is a nice mix of career, family, friends, dog-walking-adventures and beach.

I studied electrical engineering which led me into the world of software development ultimately. Working for a building automation company (Oztech) and learning the importance of truly understanding the scope of work and targeting the right things before you start building it.

I moved to Melbourne in 2016 and starting working as an Agile consultant. I leverage a lot of this in my practice today. Though I'm pragmatic and urge the teams I work with to be focused on results over everything.

Market Launches

103 and counting

With many production releases. Some huge market launches, and many feature releases. I have the practices to ensure you stick the landing.

We target quick releases and quick time to market.